If you are a Houston law firm, then you realize that there are so many other law firms, that it is important to set yourself apart. Many law firms have a marketing strategy in place, however, they fail to incorporate a content marketing strategy. Our Houston lawyer marketing firm can educate you on creating an effective content marketing strategy for your blog.
Why is It Important to Have a Strategic Content Marketing Strategy?
You may have heard the saying before that “content is king” and that saying very much applies today. Your law firm website should have a blog that you post to on a weekly basis. The content should not be generic in nature but more specific to your distinct practice areas. Having a law firm blog and posting to it is not enough. You must incorporate a strategic content marketing strategy for your blog based on your business goals. This means that you need to make sure that you choose your blog topics strategically based on the type of cases you want to draw into your firm. Furthermore, it is important to consider what cities and suburbs you want to attract new clients and cases from. Each blog should be written with on-page SEO. Some relevant on-page SEO factors include: unique meta title and description, meta tags behind images, H1 and H2 tags and the SEO keyword needs to be used in the blog 2-4 times.
What Are Some Ideas for an Effective Content Marketing Strategy?
The first step is to gather a list of the most commonly asked questions that you get from your clients. This will help you determine what some of the most common questions are and you can repurpose those as blog post topics. Your potential clients are searching for answers to their legal questions online; and if you write a blog post that answers those questions, it has the propensity to rank on page one of Google. This is also another way to draw more traffic to your website.
The next step is to make a list of 3-4 types of cases or practice areas that you want to generate more revenue for. By focusing only on a few niches or practice areas, it will be easier to gain traction and rankings on Google.
Lastly, it is a good idea to put together an editorial calendar that will help you keep track of the content and plan for future content to be posted.
Contact a Houston Lawyer Marketing Firm Today
Contact Digital Media Diva today if you need assistance with creating a content marketing strategy for your law firm blog. Digital Media Diva has a team of legal content writers that can help you rank on page one of Google. Call (213) 393-6051 or fill out our contact us form for a complimentary consultation.