How important is your online reputation? Today, more and more consumers are relying on online review sites to make buying decisions. Who will their next Lawyer be? Where will they go for the best haircut? What plastic surgeon can they trust for a facelift?
Below are some important statistics that support that your consumers are highly influenced by online reviews:
Traffic to the top 10 review sites grew on average 158% last year (Compete.com)
97% who made a purchase based on an online review found the review to be accurate (Comscore/The Kelsey Group, Oct. 2007)
92% have more confidence in info found online than they do in anything from a salesclerk or other source (Wall Street Journal, Jan 2009)