Search Marketing for Small to Mid-Size Businesses:
Search Marketing consists of SEM (Search Engine Marketing) and is a paid Internet advertising model that shows your ad on major search engines such as Google, Yahoo, and Bing to consumers searching on the Web and mobile devices for particular products and services. This advertising platform works extremely well as the buyer is actively seeking a seller and is ready to do business. The question is: are you being found when the consumer is searching for products and services you offer? If not, your competition is benefiting from leads that should be yours.
ADVANTAGES OF Search Engine Marketing aka PPC (Pay-Per-Click):
Quick ramp up time, leads start coming in the first month
You only pay if someone clicks on your ad
The ability to track and record calls from incoming leads to track (ROI) Return on Investment
Flexibility to invest more during busy season and less during slow season
Reporting on Campaign Details